Case study · 2026
A digital home for a Recoleta catering institution.
For more than 35 years, Clarísimo has catered private events, corporate gatherings, celebrations, and one-of-a-kind tables. I designed the logo, visual identity, and website to make that experience clear and image-led, with easy-to-understand services and a direct path to request a proposal.
- Contribution
- Logo and visual identity design, image editing and compositing, web design, copy, and development.
- Delivery
- A visual system applied to a responsive website, inquiry form, and results measurement.
- Live
- Visit Clarísimo
01 · Challenge
Give a referral-driven business the same clarity online.
Clarísimo did not need to explain catering. It needed to turn a warm recommendation into immediate clarity: what the team offers, who it is for, and how to request a proposal.
02 · Approach
Build an identity and organize the site around the occasion.
I started with a distinct logo and visual identity to organize the digital experience. The site is structured by service: private events, corporate catering, celebrations, and custom tables. Edited imagery, hierarchy, and copy work together, while the form gathers what is needed for a proposal.
03 · Process
Design the process around the owner, not the other way around.
Clarisa had wanted a website for years, but technology is not her world. So I made the process fit the way she works: short calls, decisions explained in plain language, and progress she could review from her phone. She never had to learn new software. She could stay focused on her business and simply answer questions about it.
I never had to learn new software. I could focus on my business and just answer questions about it.
Clarisa · Clarísimo
04 · Sistema visual y de servicios
Clear service paths without flattening a custom offer.
The experience stays personal, but visitors can quickly see what Clarísimo offers and where to begin.
Four clearly defined services. Each has its own promise, page, and visual story.
Real work, in context. The service pages feature actual Clarísimo events, not stock photography.
05 · Story
A real story, a trusted name, and the person behind it.
A concise brand story turns decades of experience into something visitors can trust without asking them to read a long biography.
Trust, made visible. The company's experience appears where it can help someone make a decision.
A story that keeps moving. The copy builds credibility without slowing the page down.
06 · Inquiry flow
An inquiry that is already useful for quoting.
The form turns an open-ended conversation into the practical details Clarísimo needs to respond with a considered proposal.
Easy to complete. Focused prompts remove the pressure of describing an entire event from scratch.
Ready for a real response. Every inquiry arrives with enough context to move toward a proposal.
07 · Responsive experience
The same identity, designed to work in one hand.
Most first visits happen on a phone. The hierarchy, calls to action, and form adapt to the smaller screen without losing Clarísimo's character.
One consistent system. The same components, rebalanced for a smaller screen.
Key actions within reach. Navigation and inquiries stay comfortable to use with one thumb.
08 · Image editing
Every image was shaped for the story it needed to tell.
Clarisa shared phone photos and real event captures: valuable material, but inconsistent in light, framing, and format. I reviewed every file, selected the images that best demonstrated the service, handled color correction, retouching, and compositing, extended images when a crop needed more room, and created video sequences from the same references so the experience could move without losing its authenticity.
From a reference photo to a complete sense of service.
The original dish remains recognizable, but the finished scene communicates far more: a generous table, attentive service, and the feeling of a complete catered occasion.
From a single dish to a setting that tells the whole story.
The rolls remain the focus, while tableware, sides, and finishing details create a richer picture of the care behind the catering.
09 · Outcome
A clear identity, a website that works.
The logo, visual identity, edited imagery, and finished website give Clarísimo a presence that matches the business: warm, attentive, and trustworthy. Visitors can understand the services, see the quality of the work, learn the story, and request a proposal within minutes.
- Logo and visual identity para dar coherencia a la experiencia.
- Image editing and compositing a partir de material real del cliente.
- Custom build in HTML, CSS, and JavaScript.
- Validated form and measurement to guide ongoing improvements.