Josefina Terrera · Independent design + frontend engineering

I turn ambiguous business problems into clear digital systems.

I lead the work from the first decision through launch and refinement.

Working in English & Spanish

Selected work, from reasoning to result.

Josefina Terrera

Design perspective. Engineering depth.

I’m Josefina, a frontend engineer and designer with more than a decade building for the web. My experience spans production teams, complex approval processes, and direct collaboration with business owners.

I connect the visual and technical sides of a project: making ideas clear, building the interactions, and working through the details that matter in production.

I enjoy working with teams that bring the same care to design and development.

View my experience on LinkedIn

"Josefina helped us explain what we do in a way customers understood. The process was organized, thoughtful, and much easier than past website projects."
Clarisa, Clarísimo

How I can help.

Websites and digital strategy, scoped around what your business needs.

Web design & development

A clear, accessible website that helps people understand your offer and take the next step.

  • Messaging
  • Design
  • Development
  • Launch

SEO strategy

A practical plan to improve how customers find your business.

  • Site review
  • Search research
  • Content priorities

Social media strategy

A clear direction for what to publish, where, and why.

  • Channels
  • Content themes
  • Publishing plan

SEO and social strategy are also available as standalone projects.

How I approach the work.

  1. Understand

    We get clear on your audience, goals, and what needs to change.

  2. Plan

    We agree on the scope, priorities, and what I’ll deliver.

  3. Create & deliver

    I create and review the work with you, then hand it over with clear next steps.

Before we start.

Can we improve my existing website?

Yes. I can review what you have and identify which changes would help most, from content and design to performance, accessibility, and technical SEO. We agree on priorities before deciding whether a rebuild is needed.

Can I book SEO or social strategy on its own?

Yes. SEO and social media strategy can be standalone projects. We agree on the scope, priorities, and deliverables around your existing website and the time your team has available.

Do I need to have the content ready?

No. I can help shape the messaging, organize the pages, and write the copy. We start with what you already have and agree on any content work as part of the project scope.

Do you work in English and Spanish?

Yes, natively in both. I can help with a website or strategy in either language, or bring both together in a bilingual site.

Let’s talk.

Tell me about a project, a role, or something you would like to work on together. I reply within one business day.

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